High cheek bones are considered to be a feature of beauty in North American society Although cheek implantation is not a common cosmetic procedure, it alters the structure of the face by enlarging and raising the cheekbone area as well as widening the face. Reshaping the skin over the implant also makes the wrinkles under the eyes less obvious.

Cheek implants are frequently combined with other types of cosmetic surgery: rhinoplasties, facelifts, liposuction, and chin implants.